Hashting: world leader in the making

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After five years, the Hashting platform is fully ready for the future and can be rolled out to almost all countries.

Karl De Beul and Bart Baeyens, founders Hashting

Belgian start-up Hashting developed a unique software that allows brands to offer promotions or competitions directly to consumers via QR codes or text messages. To roll out the unique platform worldwide, the founding duo brought in two new shareholders and sought funding from BNPP Fortis and PMV, which is helping to enable the Lint-based company’s international expansion with Cofinancing and a guarantee.

Hashting was founded five years ago by Karl De Beul (ex Unilever, Bananas, Special Olympics…) and Bart Baeyens (ex Henkel, Danone, The Insiders) as a marketing technology platform. Hetb developed a unique software that allows brands to prompt consumers directly to make a purchase: via his or her mobile phone, the potential customer receives a code that leads to a discount or other benefit at the point of sale. Important is the simplicity of the system: the consumer does not have to install an app or enter personal data. A dashboard allows the brand to track the impact of the campaign in real time. By also taking care of disbursements to consumers and shops (clearing), Hashting offers a total solution to its customers. The start-up is now active in 15 countries and has 100+ customers, including Coca-Cola, Heineken, Unilever, Danone, Nestlé, AB Inbev, L’Oréal, Pepsico, Bosch-Siemens, Orange, GSK, Merck, Estée Lauder, Philips, Mars and Soudal. Hashting technology makes it possible to quickly set up a platform in almost any country. As such, the company aims to have a presence in every continent. To realise these ambitious plans, an investment was needed.

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